A FREE BEHIND-THE-SCENES WALKTHROUGH OF THE NEVER-BEFORE-HEARD ALBUM
PLUS: Be the first to hear the album BEFORE its release
"ONE OF THE FEW VIABLE 'TRUE INDIE' BANDS OF THE LAST FIVE YEARS. "
- Alana Ballantyne,
Two Story Melody
Get never-before-seen footage, demo cuts, song explanations, walkthroughs, and single-run Pale King merchandise that will only be available through this launch experience.
This is so much more than clicking on a Spotify link. Be a part of the indie music revolution—experience a new album from a new band making new music in a new way.
INTERACT WITH US
This album isn’t only about the music. It’s also about a group of indies, trying to innovate past the one-dimensional album releases of the last decade. Communicate and interact with us in a totally unique way.
OH GEE—A NEW RELEASE? WHO CARES?
When we started Under The Rug, we decided that we were never going to work with a traditional music label (despite a LOT of advice to do so). The truth is, we haven’t been impressed by a single traditional release since we were kids, so, naturally . . .
. . . we figured we’d try our hand at creating a new KIND of album release, utilizing any and all modern tools available, to create a totally novel, intimate, and immersive experience.
But that’s not everything. Depending on how closely you follow the music industry, you may or may not know that big labels have a stranglehold on indie musicians: they own Spotify, radio, and most legitimate publications.
By supporting what we’re doing, you’re not only getting to hear an awesome album through a totally unique medium . . . you’re also taking part in a kind of David-and-Goliath story, supporting some small indie underdogs, trying to entertain you in new ways.
Always the best,
PS : w/ rgds. to David and Goliath . . . don’t forget who beats who 😉