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A FREE BEHIND-THE-SCENES WALKTHROUGH OF THE NEVER-BEFORE-HEARD ALBUM

PLUS: Be the first to hear the album BEFORE its release

"ONE OF THE FEW VIABLE 'TRUE INDIE' BANDS OF THE LAST FIVE YEARS. "

- Alana Ballantyne,

Two Story Melody

TOTALLY EXCLUSIVE

Get never-before-seen footage, demo cuts, song explanations, walkthroughs, and single-run Pale King merchandise that will only be available through this launch experience.

SOMETHING NEW

This is so much more than clicking on a Spotify link. Be a part of the indie music revolution—experience a new album from a new band making new music in a new way. 

INTERACT WITH US

This album isn’t only about the music. It’s also about a group of indies, trying to innovate past the one-dimensional album releases of the last decade. Communicate and interact with us in a totally unique way.

OH GEE—A NEW RELEASE? WHO CARES?

When we started Under The Rug, we decided that we were never going to work with a traditional music label (despite a LOT of advice to do so). The truth is, we haven’t been impressed by a single traditional release since we were kids, so, naturally . . .

. . . we figured we’d try our hand at creating a new KIND of album release, utilizing any and all modern tools available, to create a totally novel, intimate, and immersive experience. 

But that’s not everything. Depending on how closely you follow the music industry, you may or may not know that big labels have a stranglehold on indie musicians: they own Spotify, radio, and most legitimate publications. 

By supporting what we’re doing, you’re not only getting to hear an awesome album through a totally unique medium . . . you’re also taking part in a kind of David-and-Goliath story, supporting some small indie underdogs, trying to entertain you in new ways.

Always the best,

UTR // 

PS : w/ rgds. to David and Goliath . . . don’t forget who beats who 😉  

WHAT OTHERS ARE SAYING

© 2019 - Under the Rug, LLC

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